Designing Community
Tyler Young Creative is not a design house, a portfolio of freelance work, or even a blog. It's simply a collection of startups I’ve founded over the years. And while each of my brands targets different markets with unique value propositions, as a body of work, recurring themes of drama, passion, and reward can be seen. They’re built right into the names and tag lines.
This surely comes from my love of storytelling, so it should come as no surprise that Tyler Young a bit of a marketing nerd too. I believe that a fun, concise brand image is the single most effective defensibility strategy for
any well thought-out and executed service or product. But what should that image be? Authentic, simple. And delivered with a sense of wonder.
Which means that everything from the team you surround yourself with, to the dialog you keep with your customers, to the smallest detail of your product must be simply wonderful. It must be so authentically simple that everyone, team members to users, forget they’re all different shapes and colors, with different tastes in clothes, movies, romance, and just about everything, really. And instead marvel at what they have in common.
Champfactory
Read the Win.
My motocross web magazine
following the AMA national
championship circuit. Champfactory drew on my
passion for storytelling and knowledge of the sport.
I sold the brand to Rick Johnson, seven-time
national Supercross and Motocross champion