Tyler Young Creative

Made you look.

Designing Community

Tyler Young Creative is not a design house, a portfolio of freelance work, or even a blog. It's simply a collection of startups I’ve founded over the years. And while each of my brands targets different markets with unique value propositions, as a body of work, recurring themes of drama, passion, and reward can be seen. They’re built right into the names and tag lines.

This surely comes from my love of storytelling, so it should come as no surprise that Tyler Young a bit of a marketing nerd too. I believe that a fun, concise brand image is the single most effective defensibility strategy for

any well thought-out and executed service or product. But what should that image be? Authentic, simple. And delivered with a sense of wonder.

Which means that everything from the team you surround yourself with, to the dialog you keep with your customers, to the smallest detail of your product must be simply wonderful. It must be so authentically simple that everyone, team members to users, forget they’re all different shapes and colors, with different tastes in clothes, movies, romance, and just about everything, really. And instead marvel at what they have in common.

Champfactory

Read the Win.

My motocross web magazine
following the AMA national
championship circuit. Champfactory drew on my
passion for storytelling and knowledge of the sport.
I sold the brand to Rick Johnson, seven-time
national Supercross and Motocross champion

Learn more about Champfactory

Mean Tangerine

Creatively Yours.

My indie creative asset
foundry, featuring my typography
photography, and illustration. Mean Tangerine was
a lesson in ecommerce design, which is an art even
above good UI design. I sold the company to Veer,
where my type catalog is still available.

Learn more about Mean Tangerine

Plastic Trophy

For the Human Race.

Plastic Trophy is my newest
venture, cofounded with Galen
O'Hanlon. Together we've built an amazing product
pipeline, filled with destinations focused on the
clash of established pop culture and emerging
digital lifestyles. First up: Wigglehop.

Learn more about Plastic Trophy